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01 Jaded
Project Type
Passion Project
Services
Brand Identity Design, Packaging Design & 3D Product Visualization
Programs In Use
Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Cinema 4D
Deliverables
Creative Direction, Brand Identity Design, Packaging Design, 2D Motion Graphics, 3D Product Visualization
About Jaded
Jaded is a sun care brand that redefines daily SPF with a collection of sleek, non-sticky sun sticks designed for a high protection while remaining coral and ocean friendy. With a strong focus on convenience, Jaded brings us an SPF experience that fits effortlessly into modern routines.☀️
Brand Identity & Packaging Design
The brand identity design for Jaded is simple, minimalistic and blends the 90s aesthetic with a modern approach. Heavy on bold typography, nude colors, muted gradients and grainy photography, Jaded evokes nostalgia and stands out from the overcrowded sun sticks on the market with its simplicity. The focus was on creating a minimalistic branding but being careful not to step into the safe, boring zone. The result is a skincare product that feels elevated, desirable and refreshingly unexpected.
The packaging design stands out with its unique composition of information at the front. All of the important information is displayed at the front, instantly visible but in a playful way. Stirring away from the generic minimalistic packaging design, it was crucial to create a 90s inspired, interesting design that will catch a potential customer's attention.
CGI / 3D Product Visualization
To express the vision behind Jaded, all packaging and product shots were modeled, staged, textured and rendered in a 3D program (cherry included). This approach allowed for precise control over materiality, lighting and composition, helping elevate Jaded’s visual language. The glossy surfaces, reflective highlights, muted gradients and editorial-style compositions were carefully crafted to reflect the brand's fun, unique personality.
