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07 Lille
Project Type
Passion Project
Services
Brand Identity Design
Programs In Use
Adobe Illustrator, Adobe Photoshop
Deliverables
Strategy & Creative Direction, Brand Identity Design
About Lille
Lille is a Berlin based clothing brand that merges fashion and sustainability. ๐ They focus on creating high quality, responsibly sourced clothing that is both fashion-forward and ethically produced. Lille feels both laid-back and intentional, with a strong focus on community, creativity and sustainability.
Brand Identity Design
The creative direction for Lille is modern, trendy, playful and creative. Logo design is a manipulated bubbly font, creating a laid back, fun aesthetic, attracting a young audience that isn't into luxurious, serious clothing. The dominant use of vibrant blue and creamy white creates a fresh and minimalistic aesthetic and goes well with the bold logo. Blue sets Lille apart from other sustainable brands that lean into earth tones, while communicating a modern, urban sustainability.
